The concept of digital trust is gaining traction as an essential ingredient for modern business success, even if some practitioners and organizations still struggle to pinpoint exactly what it is and what it looks like at high-performing organizations.
During a recent panel on digital trust imperatives at ISACA Conference North America: Digital Trust World, 罗尔夫·冯·罗辛, 合作伙伴 & CEO at Forfa Consulting and past ISACA board vice chair, offered a straightforward example of the differentiator that trust can become in the marketplace.
“If I buy something expensive and I have three or four options, 为什么我要去供应商B, 而不是A C D?冯·罗辛说. “Maybe the price is the same or even a little higher, but I’m willing to pay because I trust these guys. That is high performance that’s visible in the marketplace and also top line in the profit lines.”
Von Roessing participated on the panel in Boston, 麻萨诸塞州, 与Pam Nigro, 2022-23 ISACA董事会主席, 乔Stewart-Rattray, past ISACA board director and ISACA Oceania ambassador, 和帕特里夏·沃伊特, a member of ISACA’s Digital Trust Advisory Council. The panel was moderated by Shannon Donahue, ISACA’s senior vice president of publishing.
While many people associate digital trust closely with cybersecurity, ISACA has emphasized that all areas of the enterprise have important parts to play in creating a trustworthy digital ecosystem. Stewart-Rattray said breaking down siloes is an important starting point.
“I think it has to be a whole of organization approach,” Stewart-Rattray said. “It’s not just about procurement or it’s not just about security – it’s a whole of business approach, and that’s what you see in high-performing enterprises is that understanding. 它超越了跨职能. You have to use that outside ecosystem that you’re a part of, so you have to look at vendors and how that relates as well.”
As if sustaining customer and stakeholder trust were not enough of a challenge in an era plagued by data breaches and cyberthreats, the continued evolution of artificial intelligence – including the increasingly popular AI chatbot, ChatGPT – is creating new risks and ethical dilemmas for organizations to navigate.
Stewart-Rattray said organizations she has been in contact with are largely in the early stages of determining how they can responsibly utilize these tools.
“有一点点恐慌, I have to say – ‘What (on earth) do we do with this and how do we ensure t在这里 is ethics involved and that t在这里 is not bias t在这里?’”斯图尔特-拉特雷说.
Added Voight: “Companies are taking these initial steps into using it and at the same time putting guardrails up. Almost every organization that I’ve talked to has put out their policies, practices and procedures around this to be able to take these baby steps into how they’re going to be using this versus letting it kind of run wild without the right oversight and governance controls in place.”
小组成员还讨论了ISACA 《澳门赌场官方下载》, in which four out of five respondents say that organizations that can demonstrate their commitment to digital trust will be more successful, but only about half of respondents indicate they are confident in the digital trustworthiness of their organization.
Nigro said organizations should consider the top benefits they can achieve through digital trust, 包括盈利能力的提高, 并相应地确定优先级. She challenged the audience in Boston to set in motion a sharpened focus on digital trust at their companies, saying “You have an opportunity to be a leader at your organization.”
“Bring a cross-functional team together and lead it,” Nigro said. “This is really an opportunity for us to step into that space and really elevate the conversation in our organizations.”
编者按: See more digital trust resources from ISACA on our 数码信任网页 and learn about upcoming ISACA Digital Trust World conferences, virtually and in Dublin, Ireland, 在这里.
